To Market Like a Nigerian Prince
Publish Date: Sep 8, 2023
“To Market Like a Nigerian Prince” by Anthony Julius is a guide for ethical and creative marketers. Using the metaphor of the infamous “Nigerian Prince” scam, the book explores persuasive marketing techniques while emphasizing honesty and genuine value. It offers 20 creative lessons, from crafting compelling subject lines and creating urgency to mastering storytelling and personalizing appeals. Each chapter dives into practical strategies, blending humor with insightful advice. The book ultimately aims to inspire marketers to build lasting trust and authentic connections with their audience by understanding and leveraging the power of ethical persuasion.
Listen to To Market Like a Nigerian Prince on Audible
- By: Anthony Julius
- Narrated by: Ed Bejarana
- Length: 1 hr and 45 mins
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